MESSMER HIGH SCHOOL BRAND IDENTITY

Messmer High School is a 100 year old Catholic High school in Milwaukee, WI. Formerly Messmer Catholic Schools, the institution was undergoing changes to transform from a K-12 education to a high school only. The high school building has existed in the same location since its founding a century ago in 1926, with unique architectural elements reminiscent of belfry and watchtower motifs. These architectural elements reveal the aspirational atmosphere, sanctuary, and shepherding guide that Messmer High School provides for young members of the Milwaukee community. The Messmer athletics brand logo was lightly redesigned to unify it aesthetically as a Messmer High School sub-brand. Brand guidelines were also developed to illustrate physical and digital brand applications, brand assets for use, and a general visual aesthetic style guide.