WISCONSIN DEPARTMENT OF CARE & TREATMENT SERVICES NURSING RECRUITMENT CAMPAIGN ART DIRECTION

The Wisconsin Depart of Care and Treatment Services (WIDCTS) wanted to expand their nursing recruitment to surrounding Midwestern states. As part of the Kane team, I developed the visual aesthetic for the campaign. This consisted of multiple original illustrations in the style of heavily-painted acrylic abstract portraits developed to represent the audiences we were trying to reach using a combination of Adobe Firefly generative AI and Photoshop manipulation. My art direction on this project allowed potential applicants to envision themselves “painting” the future they want as a WIDCTS nurse, with a rewarding career path in a state burgeoning with picturesque scenery and cities on the rise.