WISCONSIN DEPARTMENT OF PUBLIC HEALTH TOGETHER TO BETTER ART DIRECTION

Together to Better is the brand message developed to champion the ideals of collaboration and the idea that mutual support and cooperation is key to a functioning and healthy public health department. The logo design for the campaign stresses the throughline, connecting each word visually but also metaphorically representing the conceptual elements and guiding principles that run through all of the work DPH does. Together to Better is a rallying call that the Wisconsin Department of Public Health can use to unify the vast array of unique individuals who are each part of departments with their own specialized focus, and that this collective effort contributes to the health and wellbeing of the whole community.